Guten Tag,

and “Hi there stranger”. Welcome to my little website. My name is David Oswald and I am a German creative director, marketer and copywriter living and working in Los Angeles, California. 

A city, that around 20 years ago, sparked the dream that led me here. When I was in high school, I couldn’t care less about high school, so instead of learning English from my teacher, I accidentally picked it up from obsessively watching Conan O’Brien on CNBC Europe’s night program and imported Simpsons VHS tapes. This made me such a comedy and late night show fan, that I ended up becoming a freelance comedy writer for Germany’s premier late night show ‘Harald Schmidt’ at age 19. Soon after I started learning the basics of graphic design at my first ad agency job. A few internships later and after studying marketing & communication, I ended up at DDB Berlin during its rise to one of the top creative agencies of the world and I transitioned from the art direction side to become a copywriter on the Volkswagen account.

After a freelance (and traveling) year in Australia and two agencies in Berlin, I got the offer to work for one of my favorite brands, Apple, at Media Arts Lab in London. At first I was the head German writer and was soon promoted to be Associate Creative Director leading the iPhone account in nine markets across Europe and the Middle East. This included multiple little-sleep-lots-of-adrenaline trips to the LA office, where all the confidential projects for up and coming new products happen. 

After three exciting years in windowless rooms, sound booths and airports around the world, I moved back to Berlin and became a freelance copywriter & creative director for multiple brands and agencies such as Apple, 72andSunny Amsterdam, KolleRebbe Hamburg and many more around the world – with a specialization in creative campaigns and transcreation/localization. A skill that moved me to LA when Media Arts Lab needed a creative director for their International creative team across all Apple products and services.

In December 2020 I made the daring jump from the agency world to working client-side at GoodRx, a health-tech start-up in Santa Monica. Since the summer of 2022 I work as a freelancer for large brands, startups and ad agencies as a freelance creative director.