Creative Director & Copywriter
Welcome to my website. There’s no elaborate third-person intro or obscure awards. Just some examples of my work and background on how I got here, what shaped me, and who helped me along the way.
Look around, and shoot me a message if you find anything interesting, are curious to know more, or can’t help but point out a typo. It’s nice to have you.
Work
Work
My previous work ranges from high-profile campaigns for some of the world’s most loved brands and products to social-first short-form films and music videos.
Each project born out of collaborations with some of the best in their profession, always with the same rigor, attention to detail, and belief that human creativity is one of the most underrated key differentiators in today’s business that seems to be overindexing on spreadsheet thinking and growth hacking.
Crafting stories that travel the world
Concept
& Production
Developing and executing complex and multi-faceted campaigns from early brief to final deliverable. With 20+ years of experience working for the world’s best brands and agencies.
Brand Strategy
& Copywriting
Experienced in managing and working on large-scale localization projects. Spearheading local initiatives that are laddering up to global campaigns with culturally-aware thinking, empathy and insatiable curiosity.
Localization & Globalization
Bigger-picture thinking and collaborating with cross-functional teams. Carving out and executing a clear strategic vision showcasing a brand’s or product’s benefits.
About me
If you are curious how this boy from a tiny little wine town in the middle of Germany fell in love with advertising – and how he ended up in this sunny warehouse in LA pretending to drink a cup of coffee, check out my ‘About me’ page.
Damn, I did use a third-person intro, after all.