Jan 2023–now
Google Los Angeles/New York

Contracted as a creative lead in Google’s Devices & Services global marketing team, where my team teaches concepts and executes TV and online campaigns for the latest Pixel smartphones. Our work supported a tremendous growth period in all Pixel markets, going from 2% to 4.5% market share.

May 2022–now
Los Angeles

Supporting brands and agencies worldwide developing brand campaigns, and leading rebranding initiatives. Often helping European brands to make the jump into the US market and supporting high-growth US-based brands with their expansion into the European markets.

Dec 2020–Apr 2022
GoodRx Santa Monica

Responsible for campaign strategy development and brand creative. Growing the team, developing the brand personality, overseeing an extensive design & tonality rebranding, and creating award-winning campaigns for TV, paid social, and out-of-home.

Jul 2016–Dec 2020
TBWA\Media Arts Lab Los Angeles

Leading the global creative team and localization and transcreation efforts of Apple‘s global ad agency from Los Angeles across all TV, cinema, print, digital, and social creative. Constantly improving cross-functional processes – producing 80 campaigns for 26 markets annually.

Jan 2015–Jun 2016
Berlin, Germany

Providing freelance concepts and copywriting for brands and agencies worldwide. Leading marketing and advertising projects from creation to execution and localization. Clients included Apple, 72andSunny Amsterdam, Kolle Rebbe, JvM Berlin, Netflix, DAZN, and Google.

Jan 2012–Dec 2014
TBWA\Media Arts Lab London

Orchestrated creating and localizing TV spots, print, and outdoor advertising across Europe and the Middle East. Responsible for the strategic and creative for the iPhone brand in 9 markets. Shaping the communication in mature markets, bringing the brand to new countries, establishing tonality and creative benchmarks.

Jan 2011–Dec 2011
M&C Saatchi Berlin

Handled multiple Ferrero accounts as the lead creative and helped win Gold at the European Effie Awards for Havana Club.

Jan 2010–Dec 2010
TBWA\ Berlin

Part of the International unit of TBWA\Berlin and worked on the two most important accounts, McDonald‘s & Adidas.

Jan 2009–Dec 2009
Sydney, Australia

During a work & travel year in Australia, I worked at the just-launched droga5 Sydney and George Patterson Y&R.

Sep 2005–Dec 2008
DDB Berlin

I went from being an art intern to a staff copywriter in the unit for Volkswagen, which won Agency of the Year in Germany—honored as the 38th most-awarded copywriter in the world by The Big Won in 2009.

Sep 2000–Apr 2003
Zoffel-Hoff-Partner Wiesbaden, Germany

Vocational training as a media designer for print and digital media creating marketing materials and campaigns for Germany’s largest Mercedes-Benz dealership.

May 1999–Aug 2000
Harald Schmidt Show, Cologne

At age 19, I joined Germany‘s premier late-night show as a freelance monologue writer. The writing team won the ‘Grimme Preis’ (German Emmy) during my tenure.