Guten Tag,
My name is David Oswald, and I am a German creative director, marketer, and copywriter living and working in Los Angeles, California.
A city that around 20 years ago sparked the dream that led me here. When I was in high school, I couldn’t care less about high school, so instead of learning English from my teacher, I accidentally picked it up from obsessively watching Conan O’Brien on CNBC Europe’s night program and imported Simpsons VHS tapes. This made me such a comedy and late-night show fan that I became a freelance comedy writer for Germany’s premier late-night show ‘Harald Schmidt’ at age 19. Soon after, I started learning graphic design at my first ad agency job. A few internships later and after studying marketing & communication, I ended up at DDB Berlin during its ascend to one of the world's top creative agencies, and I transitioned from the art direction side to become a copywriter on the Volkswagen account.
After a freelance (and traveling) year in Australia and two agencies in Berlin, I got the offer to work for one of my favorite brands, Apple, at Media Arts Lab in London. At first, I was their first German writer and was soon promoted to Associate Creative Director, leading the iPhone account in nine markets across Europe and the Middle East. This included multiple little-sleep-lots-of-adrenaline trips to the LA office, where all the confidential projects for up-and-coming new products were developed.
After three exciting years in windowless rooms, sound booths, and airports around the world, I moved back to Berlin and became a freelance copywriter & creative director for multiple brands and agencies such as Apple, 72andSunny Amsterdam, KolleRebbe Hamburg, and many more around the world – with a specialization in creative campaigns and transcreation/localization. A skill that brought me to LA when Media Arts Lab needed a creative director for their international creative team across all Apple products and services.
In December 2020, I made the daring jump from the agency world to working client-side at GoodRx, a health-tech start-up in Santa Monica, where my team completely revamped the brand’s visual and verbal communication.
Since the summer of 2022, I have worked as a freelance creative director and copywriter for large brands, startups, and ad agencies, including a lead creative role in Google Pixel’s worldwide marketing, where my team is developing campaigns and orchestrating the rollout across languages and markets.
