adidas
’Bayern is all in’

Extending a global campaign platform to the Rekordmeister

  • Challenge

    In 2010 adidas had its biggest brand campaign to date. ‘All in’ was the new platform that was the new glue across all sports, markets and athletes. We had a month to create a local version of the campaign for Germany’s premier soccer club Bayern München.

  • Approach

    We based the spot’s narrative around a day of club’s life – from its Champions League soccer team, the up-and-coming basketball team and fans like the everyman Sepp and Bayern legend Franz Beckenbauer.

  • Results

    The film became one of the main assets in the rollout in the German market.

My role was Senior Copywriter

Agency: TBWA\ Berlin ECD: Stefan Schmidt Art Director: Janine Jales Account Manager: David Barton Brand Manager: Sven Schindler Launch: Januar 2011