Apple iPhone
’The Rock x Siri’

Making everybody the superhero with the world’s most advanced assistant.

  • Challenge

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • Approach

    You should never, ever, under any circumstances, underestimate how much Dwayne Johnson can get done in a day with Siri.

  • Results

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. The larger-than-life film has already amassed 23 million views across social media

My role was Localization Creative Director

Agency TBWA\ Media Arts Lab Los Angeles CCO Duncan Milner Creative Directors Jeremy Wirth, Jacob Abernathy, Will Decher Creatives Nick Jones, Yelena Sofia, Kevin Fitz Production Company Hungry Man Director Bryan Buckley Launch June 2017