Google Pixel 9
’Now we’re talking’
Bringing the best of Google AI to people worldwide
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Challenge
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Approach
I love the difference in marketing between Google Gemini and Apple's Apple Intelligence, Gemini is a companion to help you do things and Apple Intelligence is a replacement for skill. Making the consumer look dumb is not what Apple should be doing, they can learn a lot from Google.
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Results
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
UK :60
German
campaign
‘Curious’ :30
‘Mechanic’ :15
‘Hi Gemini’ :15
My role was Creative Lead
Agency Ogilvy Creative Lab CCO Kevin Proudfoot Creative Lab ECDs Jesse Juriga, Devin Sharkey Creative Lab Strategist Emmett Kim Ogilvy ECDs Kasia Canning, Wes Phelan Creative Matt Rivitz Google Producers Joe Haldeman, Travis Roever, Anna de Castro, Matt Magsaysay Brand Manager Crystal Mackenzie Ogilvy Producers Marisa Bursteen, Liam Golding, Rachel Scheff Production Company Smuggler Director Mark Molloy Editing Company Work Editorial New York Editors Stewart Reeves, Neil Smith, Theo Mercado Sound Mix Heard City New York Sound Engineer Mike Vitacco Color The Trafik Colorist Ricky Gausses Post Production The Mill New York Launch November 2024