IWC
’The Art of Timing’

No matter how you measure time, it is all about how you spent it.

  • Challenge

    IWC Schaffhausen is a Swiss luxury within the Richemont portfolio that usually produces uber-polished ads with actors and athletes. For their partnership with content creator Paul Ripke, they wanted something different.

  • Approach

    Rather than talking about watches and time, we developed a script that showcased Paul’s career and the importance of timing. Because after all the true luxury in life is how you spend your time.

  • Results

    The film, produced at a tenth of the price of IWC’s usual campaigns, is one of its most viewed brand content pieces; it was ‘Ad of the Day’ at German WUV magazine and led to a keynote gig Paul and his client Maurice at Europe’s largest marketing conference OMR.

Vertical Loop Asset

OMR Keynote

During Europe’s largest online marketing event, brand manager Maurice Mointroux and content creator Paul Ripke had a chance to talk about the development of the film.

My role was Lead Strategist and Creative

Protagonist & Editor Paul Ripke Photographer Oskar Bakke Marketing Manager Maurice Moitroux Launch April 2021