Volkswagen
’Made in Germany’
The Germans are not the best at a lot, but they do know how to build a great car.
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Challenge
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Approach
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Results
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
‘Dancing School’
Germans are not mainly known for their rhythm and dancing skills. But since those are not core competencies of building a reliable car, let’s have some fun with it.
‘Football’
At the time of the campaign Germany’s pride, its national soccer team was in its biggest funk in decades. We tapped into the joint unhappiness of Germany’s soccer fans by making fun of it.
My role was Junior Copywriter
Agency DDB Berlin CCO Amir Kassaei Senior Copywriter Marian Götz Senior Art Director Christian Jakimowitsch Copywriter Kai Abd El-Salam Art Directors Marc Isken, Andreas Barhainski Agency Producer Marion Lange Account Manager Cathleen Losch Production Company Radical Media Director Sebastian Strasser Launch March 2006